Who can remember just when Will from W Magazine asked me to make this hat? This vinyl hat has been part of our collection for ages...since we work on Spring so far in advance. this particular hat, not that you can tell from this beautifully stylized picture, is transparent. Transparency was the lead story for this Spring, so I guess you could say that because of Will and his directives, we were ahead of the game. Way ahead. And what an adventure this little hat has had. It lived at W for a while, and somehow wound up requested by Lady Gaga's stylist for an appearance. The run at W didn't get used, and Gaga didn't wear it, but we did it again for Malan Breton's runway show at Mercedes Benz Fashion Week. Along with the rest of the collection we designed for him, again, transparency was the theme.
Back again in the studio, but only for a visit, because Edward Enninful requested it for another story he was preparing for W . This time, with a nod to Erte, as shot by Nick Knight, the hat finally ran!
And here it is: conceptual, and how incredible is this composition? Edward used it as an idea, and sometimes hats are just that: just an idea. Without imposing itself into the shot, this hat became a halo of light around the model's head. In the photographer's capable hands, a hat made of vinyl became part of an Art piece.
Now, it's once again at W, and we'll see what happens next. Thank you, Will, for the original push, and Edward Enninful for the concept, and Nick Knight for the interpretation.