Thursday, April 22, 2010

Hot on the Wire!


Rebecca Romijn wears exclusive GREY GOOSE® Kentucky Derby Hat to benefit diabetes research

MIAMIGREY GOOSE®, the “World’s Best Tasting Vodka,” joins forces with renowned couture milliner, Ellen Christine, to create a one-of-a-kind hat to be worn exclusively at the 136th running of the Kentucky Derby on Saturday, May 1st at Churchill Downs.

Actress and model Rebecca Romijn will lend support by donning the custom-designed hat at the prestigious race. Best known for her roles as Mystique in the X-men movies and Alexis Meade in Ugly Betty, California native Rebecca Romijn, along with designer Ellen Christine, will autograph the exclusive hat and auction it on the Clothes Off Our Back website ( from May 1st through May 20th. One hundred percent of the proceeds will benefit The Barnstable-Brown Foundation to support diabetes research.

Beginning May 2nd, a collection of hats inspired by the original will also be available for retail at Ellen Christine Millinery for $465. 25% of the proceeds will support The Barnstable-Brown Foundation. The store is located at 255 West 18th Street in New York City. (212) 242-2457.

“The Kentucky Derby is considered the most prestigious horse race in the world and therefore a very important event for GREY GOOSE Vodka,” commented Shane M. Graber, vice president and brand managing director, GREY GOOSE Vodka. “We are proud to have Ms. Romijn–a woman with such presence, style, and elegance—working with the GREY GOOSE brand on such an exciting charitable endeavor.”

“I’m honored to wear the one-of-a-kind GREY GOOSE designer hat to the Kentucky Derby this season. Being able to support such an important cause and enjoy a fantastic day at the races is truly exciting,” remarked Romijn.

Critically acclaimed designer, Ellen Christine, is excited to bring her brilliant designs and inspiration to the creation of the GREY GOOSE hat for a good cause.

“We are designing a sophisticated picture hat for Rebecca that will complement her exquisite bone structure. The hat, made with horsehair and organic fibers in shades of white with hints of blue, will perfectly showcase the GREY GOOSE aesthetic,” said Ellen Christine.

In addition to the auction of the designer hat, Derby fans (21+) can enjoy the Run for the Roses cocktail which is the official GREY GOOSE Vodka cocktail served at the Kentucky Derby for the sixth year running. GREY GOOSE Run for the Roses is a refreshing alternative to the Mint Julep as well as a tasty libation to serve guests at any Kentucky Derby celebration.

Your browser may not support display of this image. GREY GOOSE® Run for the Roses

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